£200,000 was raised with the launch of the E-series

Registration plate sales hit new record

The launch of the new F-prefix registrations set a record for the most sold in a single day, Driver and Vehicle Licensing Agency (DVLA) Personalised Registrations has announced.

According to the DVLA, £3.42 million was raised in ten hours on Tuesday, motorbike insurance customers may be interested to know.

The previous sales record was set four years ago when £200,000 was raised with the launch of the E-series.

Damien Lawson, marketing manager for DVLA Personalised Registrations, said the organisation was "completely taken aback" by the response to the new plates.

Over 40,000 calls were made to the DVLA per hour during the first day of sales.

"Setting a new sales record in today's economic climate clearly indicates consumers are still ready to invest in a personalised registration," Mr Lawson added.

Steve Blakeley, Neighbourhood Watch Liaison Officer for Dewsbury, said that the theft of registration plates "continues to be a problem".

To prevent them from being stolen, motorists were urged to consider fixing plates with tamper-proof screws.

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